Brand image ads go mobile with Google
By Hilary Powell
You’re surfing your on-the-go gadget for information on tickets to the next Miley Cyrus concert. Suddenly, an image-based Google ad pops up with the release date of the Disney diva’s next album.
It’s possible starting today.
Google officially launched mobile image ads Wednesday. While these are not the first ads to hit cell phones, Google’s mobile image ads are unique in several ways. The company said the ads resemble standard graphical display ads for desktop computer Web pages, but are smaller to fit on mobile phone screens. The mobile image ads will pop up in pint-sized displays fit for a mobile screen when certain keywords a viewer searches for are recognized.
Google’s official mobile blog site reports that mobile image ads have strong click-through rates and are vital for branding. Google also says that because ads are targeted by keywords, users will only receive ads for things relevant to them.
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