AP Goes Mobile
By Satta Sarmah
On Friday, the Associated Press announced a deal with Verve Wireless to create the Mobile News Network, a service that’ll provide users with news anywhere and anytime.
Like other news outlets that have gone mobile, the AP’s service is available only to smartphone users. Customers will get multimedia content that covers not just local, but also domestic and international, news.
The Associated Press is the oldest and largest news organization in the world and it is just the latest big-name media outlet to join the mobile revolution.
In February, the Wall Street Journal launched a mobile network for Windows phones that will allow those users to get up-to-the-minute business and stock market information. It’s an expansion of the Journal’s mobile service to more users after its original launch in December 2007.
It appears that the traditional media are making attempts to innovate, albeit a little late.
A report by the Newspaper Association of America released in mid-April showed that regular visitors to newspaper Web sites are more tech-savvy than average Internet users. According to the report, visitors to newspaper Web sites are 76 percent more likely to have downloaded audio and video content on a regular basis, twice as likely to have searched the Internet using their cell phones and wireless devices, and twice as likely to have visited iTunes the month before the report was released.
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