Geo-triggered comedy provides on-the-road entertainment
By Ki Mae Heussner
Road trips just got a whole lot more interesting.
Forget books on tape, talk radio and even in-car DVDs. Earlier this month, a team of sketch comedy writers and actors launched what they’ve dubbed the “world’s first satcom” or GPS-assisted comedy.
Called “230 Miles of Love,” the program is a series of comedy sketches that can be downloaded for free to a GPS-enabled mobile phone or other device. As you cruise the M6 motorway – the longest motorway in the UK – the sketches automatically start to play as you reach relevant points.
For example, as you start to grumble to yourself about the expense of an upcoming toll plaza, a short sketch about the pricey nuisance might start to play.
So far, reports and reviews of the satcom say it’s very humorous and no more distracting than a radio show. The program’s producers – Moving Audio – intend for “230 Miles of Love” to be the first episode in a six-part series of locative media comedies about transport and geography.
They’ve also taken a very open, transparent approach to the project. On their Web site, they clearly explain how they made the GPS tour (they recorded the whole thing in one day and edited it in two) and invite others to experiment with the tools themselves.
The Moving Audio team used Kansas-based Geovative Solutions’ GeoTours Premium to create the satcom but emphasize that the company also offers free applications.